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Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising

Hojoon Choi,Ph.D., Leonard N. Reid,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.5-41

DOI:https://doi.org/10.14377/JAPR.2015.3.31.5
Open abstract
Consumers’ Responses Towards Provocative Advertising for Social Cause

Kyoungtae Nam,Ph.D.,Narayanan Iyer,Ph.D.,Katherine T. Frith,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.109-141

DOI:https://doi.org/10.14377/JAPR.2015.3.31.109
Open abstract
The Korean Advertising Production Industry and Its Effects on the National Economy

Soobum Lee. Ph.D.^*, Namkee Park. Ph.D.^*

The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.85-123

DOI:https://doi.org/10.14377/JAPR.2014.9.30.85
Open abstract
Effects of Cosmetic Surgery Advertising : Advertising Strategies of an Emerging Market in Korea

Mihyun Kang, Ph.D.^*, J. Robyn Goodman, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.3 No.1 pp.5-42

DOI:https://doi.org/10.14377/JAPR.2014.3.30.5
Open abstract
The Effects of Typeface on Advertising and Brand Evaluations : The Role of Semantic Congruence

Sejung Marina Choi, Ph.D., Professor^*, Mihyun Kang, Ph.D., Assistant Professor

The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.25-52

DOI:https://doi.org/10.14377/JAPR.2013.9.30.25
Open abstract
Research Trends in Advertising and Public Relations in Korea : An in-depth Review and Future Trends*

Soobum Lee, Ph.D., Professor^**, Chung-Hyun Kim, Ph.D., Professor

The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.53-83

DOI:https://doi.org/10.14377/JAPR.2013.9.30.53
Open abstract
Cross‐cultural Differences in TV advertising appeals : A comparison of South Korea and Russia

Oxana Rakova , Jee Hee Baek

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.39-86

DOI:https://doi.org/10.14377/JAPR.2013.3.30.39
Open abstract
Factors Affecting Advertising Avoidance on Online Video Sites

Sejung Marina Choi, Ph.D.* , Eunice Kim, M.A.,Soojin Kim, M.A.,Yi-Hsin Yeh, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.87-121

DOI:https://doi.org/10.14377/JAPR.2013.3.30.87
Open abstract
The Antecedents of Attitude toward IPTV Advertising : The Role of Interactivity and Advertising Value

Sung Wook Shim , Chunsik Lee, Dae-Hee Kim

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.123-161

DOI:https://doi.org/10.14377/JAPR.2013.3.30.123
Open abstract
How Is Strategic Brand Alliance Communicated to Consumers? A Content Assessment of Print Ads

Jin Kyun Lee , Jeffrey Wang,Wei-Na Lee

The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.5-40

DOI:https://doi.org/10.14377/JAPR.2012.9.30.5
Open abstract